EC3 – The Biggest Evernote Conference EVER! #EC2013
Thinking about coming to EC3: The biggest Evernote conference to date? Stop thinking and buy your ticket! In fact I have a 25% off discount for our readers – EC25. So there’s no excuse.
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REEL CODE MEDIA Designed Mercedes Benz Fashion Week (MBFW)
REEL CODE MEDIA, a patent-pending app that lets users access multiple interactive media channels within a single ‘patch’ or QR code-like image, was a primary sponsor at this season’s Mercedes Benz Fashion Week Spring 2014. Reel Code patches were distributed at the show and surrounding areas giving show goers the ability to access embedded content such as unique MBFW content, schedules, links to purchase designs straight from the runway, videos, product information, store locations, coupons, and promotions.
Throughout the show the organizers of the event, IMG, and all 96 designers also used Reel Code technology to showcase behind the scenes footage, music from the show DJs and it was incorporated into the Malan Breton Show.
Doesn’t technology make everything easier?!
Lessons to Learn from a Drag Queen
I’m not gay, just happy — ;). That’s how I landed at the largest gay pride festival Charlotte has had in 19 years last weekend. I was in Charlotte for a friend’s birthday, and was welcomed by gorgeous Queens in fire wares, aka Drag Queens–a few famous ones in particular, Coco Montrese, Detox and Alyssa from RuPaul’s Drag Race Seeing the ladies prep for their craft, perform, and wow the crowd gave me some lessons that I hope to apply to my life continually. Here are five life lessons to learn from a Drag Queen:
1. Never Let Them See You Sweat: A wind machine, a twirl that produces a handkerchief tucked down in a bosom, even a big a** costume with glitter, you’ll never see a Queen sweat. Life is a magical illusion. Things may appear one way, and a single moment later be another. Do whatever you must to make life work. Never let them see you sweat!
2. Stay on the Front Foot: Ever seen a Drag show? The best are filled with elaborate twirls, turns and splits. A dancer knows that to transition from one move to another, one must stay on the front foot: literally. Stay on the front foot of action in life and your business.
3. Glue Fixes Everything: From hair to a glittertastic costume – Glue fixes things. What’s the glue holding your business/life, ideas, core together? Discover this and take it wherever you go.
4. Every Queen Has a Song: Adopt your mantra and sing it!
5. Paint the Green-Eyed Monster Gold: I am always a little suspicious of those who protest around Pride-centered festivals/marches. I wonder if their bigoted attempt to thwart the fun is due to a secret desire to actually partake in the festivities, or a jealousy of how to master being free… In the face of rocks thrown and hate-spewing protestors, I was proud of one resilient Queen who smiled and said, “You have to be hot out here with all of this protesting. Can I offer you a cold glass of lemonade?”
Lindsey C. Holmes
iRig® PRO: The Universal Digital Mobile Audio/MIDI Interface
IK Multimedia, a global leader in mobile music-creation apps and accessories announced iRig® PRO, the universal digital mobile audio/MIDI interface for iPhone, iPad, iPod touch and Mac today.
Pocket-sized, battery-powered and fully portable, iRig® PRO is designed to give mobile musicians, songwriters, podcasters, etc. an interface that can handle the widest variety of audio input signals. What’s better than being able to create music and audio on the go – anywhere, any time?
iRig® PRO accepts virtually every type of audio and MIDI input, making it the most versatile compact interface on the market. Users can plug in a dynamic or condenser microphone; a guitar, bass or other Hi-Z instrument; or any line-level source. Additionally, iRig PRO is equipped with a MIDI input for keyboards, pads and controllers, making it a truly universal compact interface for recording and composing on the go or in the studio.
Find a release here for more on the new iRig® PRO and other IK Mulitmedia products for your sound innovation.
View a demo on YouTube here.
The US Open American Express® Fan Experience
In its 20th year as a US Open partner, American Express introduced a suite of innovative digital and on-site benefits, designed to serve tennis fans the finest of the US Open, both on and off the courts at the USTA Billie Jean King National Tennis Center.
“We want to give our Card Members and all tennis fans a US Open experience that enhances their passion for the game,” said Deborah Curtis, vice president of sports & entertainment marketing at American Express. “Whether it’s perfecting their swing, following the matches on the go, or introducing the game to the next generation of fans, we aim to make the US Open Fan experience as fun and exciting as the action on the courts.”
American Express offered a few unique digital experiences for tennis fans to get involved with the action of the US Open and enjoy a truly customized experience throughout the two weeks of Championship play:
The US Open American Express® Fan Experience
For the third year at the US Open American Express Fan Experience, fans can perfect their game, catch the action on the courts and challenge their friends to a match. The Fan Experience, which is located indoors just inside the East Gate, features 20,000 square feet of interactive programming for all fans at the US Open, including:
- Professional Swing Analysis: All tennis fans can receive a personalized analysis and tips on how to improve their swing from a tennis professional. American Express Card Members may reserve a specific time for their lesson with a professional.
- The Art & Sound of Tennis: For the first time at the Open, fans will be given the chance to see and hear how their tennis swings are digitally-translated into works of art and music and share those images via their social channels. All fans will receive a digital snapshot of their swing in sequence, which they can share via their social channels.
- Digital Tennis Gaming Center: Tennis players of all abilities can challenge their friends to a one-on-one, screen-to-screen game of virtual tennis.
- IBM Winning Connections Data Wall: An interactive display that enables all fans to dig deep into IBM’s expansive store of match statistics and data allowing them to analyze the game in a fun and engaging way.
Fans Get Closer to the Action with US Open TrendCast from American Express
New this year, American Express is launching US Open TrendCast, a social-based fan experience that brings together trending topics and original radio programming. TrendCast, featured within the official US Open app, tracks the Championship’s hottest stories via Twitter so that fans can explore trending topics and join the conversation directly from the app. Each day, the most popular social topics and fan Tweets help shape programming for the TrendCast Radio Show, which will be broadcast live from the Fan Experience daily at 4:00 p.m. EST. Fans can watch the 30-minute broadcast live from the Fan Experience or listen in on USOpen.org Radio. Tennis analysts Steve Flink and Matt Cronin will co-host the show offering their take on socially trending topics, highlighting fan comments, and answering the most popular fan Tweeted questions.
Exclusive Offers for Card Members On-site
Card Members who sync their eligible American Express Card with their Facebook, Foursquare or Twitter account at Sync.AmericanExpress.com can unlock an exclusive offer to receive a one-time $10 statement credit when they use their synced American Express Card and spend $20 or more on-site at the US Open.[i] US Open fans who spend $150 on their American Express® Card on merchandise and concessions are eligible to receive a $50 Ralph Lauren e-gift card to be used after the tournament in Ralph Lauren stores and at RalphLauren.com. Card Members can learn more about these offers and sync their Cards at the Fan Experience or at any American Express satellite location.
American Express Unstaged: Rebecca Minkoff and Janelle Monae Take Mercedes Benz Fashion Week
It’s that time again… Mercedes Benz Fashion Week brings some of the brightest new as well as seasoned designers to profile the latest in Fashion innovation. Yes, tech people. Fashion can/ should be innovative as well. One brand however, has worked hard to not only highlight Fashion innovation but to integrate Tech innovation into Fashion innovation as well… Did you follow? American Express, a long time Mercedes Benz Fashion Week sponsor is debuting another major digital solution at this season’s Mercedes Benz Fashion Week (See Fall 2013 here.)
Created by American Express as a means for delivering premium music experiences to fans/ consumers, “American Express Unstaged” is a cutting-edge live event and interactive digital platform that pairs ‘artistic visionaries for an innovative fan experience.’ This Thursday, during Rebecca Minkoff’s Spring 2014 Mercedes Benz Fashion Week runway show, Rebecca Minkoff and Janelle Monáe will be the first fashion meets music collaboration, hosting her live streamed fashion event set to the music of Janelle Monáe. The show full of ‘digital innovations s to further enhance the experience for fans watching at home,’ according to Amex, will take place on September 6th at 3PM EST at RebeccaMinkoff.com.
To complement the partnership, beginning September 5, Amex card members who connect their eligible American Express Cards with Facebook or Twitter and use select hashtags can unlock an exclusive offer to receive a one-time $25 statement credit at RebeccaMinkoff.com and buy a specially priced Rebecca Minkoff Craig Camera Handbag in Plum. Learn more or get started at sync.americanexpress.com.
The "American Express Unstaged" during Mercedes Benz Fashion Week 2014 Digital Rundown:
Before the Show: Minkoff and Monae will share behind-the-scenes preparations on Instagram, and during the show, viewers at home can get an insider perspective with a backstage camera and live photo feed.
During the Show: Fans at home can see and share a behind the scenes look at the action with a live feed of photos and videos capturing the candid action in real time. There will also be an exclusive backstage camera angle give fans at home an insider look and sneak preview of each item before the models walk down the runway.
Relive the Event: Fans can watch a rebroadcast of the groundbreaking show for 7 days starting on Sep. 6th on RebeccaMinkoff.com. Following the rebroadcast, AmexUnstaged.com will have an exclusive cut of the event with audio commentary from Rebecca Minkoff as well as show and concert highlights.
