Clients
<br>
All posts by: admin
- Home
- Author: admin
Training
<br>
Evernote
<br>
Store
<p>
Contact
<br>
FB Fever
<br>
Some Brands Win, Some Lose as Branding Goes Rogue at SXSW
As a marketer, I am always fascinated by the “art of marketing,” from what gets your attention, to what gets you to buy. And, from what big brands are doing, to what smaller ones are doing to become bigger brands. I’m especially interested in the “why” as it relates to these things. This year, however, SXSW marketing gave me a little more “why” then I bargained for, as brands pined for the attention and time of over 500,000 people. Here are the winners of the SXSW Marketing Game:
Some Brands Win, Some Lose as Branding Goes Rogue at SXSW
As a marketer, I am always fascinated by the “art of marketing,” from what gets your attention, to what gets you to buy. And, from what big brands are doing, to what smaller ones are doing to become bigger brands. I’m especially interested in the “why” as it relates to these things. This year, however, SXSW marketing gave me a little more “why” then I bargained for, as brands pined for the attention and time of over 500,000 people. Here are the winners of the SXSW Marketing Game:
The Beats Pill Provides Speaker Medicine for SXSW Goers
Beats by Dre provided SXSW-goers with an interesting branding installation of their new Beats Pill. The sleek, compact and wireless bluetooth device was “prescribed” (get it, it’s a pill) by “doctors” outfitted in lab coats or sexy nurses in… you get the visual, at the Beats Clinic in exchange for a state-issued ID. Once prescribed, you could walk around with the very portable device, playing your favorite band, or peek into a corner of the Austin Conference Center to hop on a conference call. I grabbed one, courtesy of the Beats Marketing Team, and here is what I thought of the new Beats Pill.
