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September 14, 2013 by News

REEL CODE MEDIA Designed Mercedes Benz Fashion Week (MBFW)

REEL CODE MEDIA, a patent-pending app that lets users access multiple interactive media channels within a single ‘patch’ or QR code-like image, was a primary sponsor at this season’s Mercedes Benz Fashion Week Spring 2014. Reel Code patches were distributed at the show and surrounding areas giving show goers the ability to access embedded content such as unique MBFW content, schedules, links to purchase designs straight from the runway, videos, product information, store locations, coupons, and promotions.

September 3, 2013 by News

American Express Unstaged: Rebecca Minkoff and Janelle Monae Take Mercedes Benz Fashion Week

It’s that time again… Mercedes Benz Fashion Week brings some of the brightest new as well as seasoned designers to profile the latest in Fashion innovation. Yes, tech people. Fashion can/ should be innovative as well. One brand however, has worked hard to not only highlight Fashion innovation but to integrate Tech innovation into Fashion innovation as well… Did you follow? American Express, a long time Mercedes Benz Fashion Week sponsor is debuting another major digital solution at this season’s Mercedes Benz Fashion Week (See Fall 2013 here.)


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